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Lee Allen is Group Chief Innovation Officer at adm Group, a marketing effectiveness agency that partners with leading consumer businesses to support the execution of their marketing strategies.


Lee joined adm Group in 2006 as Manager Director of adm UK, playing a key role in transforming and repositioning the adm business from what was a traditional promotional products company to a leading marketing execution organisation.

He relocated to the US in 2015 to establish the adm North America business and manage the Americas region, with a large focus on proposition and growth.

More recently, Lee was appointed as Group Chief Innovation Officer and is responsible for driving thought leadership and advancing clients' marketing and innovation agenda, with a key focus on effectiveness. 


Lee started his career by establishing a soccer coaching company and went on to win Young Entrepreneur of the Year at the age of 17.

Outside of his role at adm, Lee is a Board Director at Kids Helping Kids – a non-profit organisation that provides a platform for young people to become future leaders by using their individual skills and passion to help others in underserved communities.

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